My career has spanned CEO-level strategy and communications consulting, global consumer brands, luxury activations, high-level convening and cultural programming.

Alongside this strategic work, I have built a recognised body of expertise in women’s health. Offering a distinct understanding of how hormones, the nervous system, emotional experience and cultural context shape the way people move through the world.

I translate these insights into commercially coherent brands, environments and experiences - from narrative positioning and partnerships to guest journeys, cultural programming and signature moments that build trust, belonging and a desire to both recommend and return.

Author of: Hormone Balance for Dummies and Women’s Health for Dummies (Wiley, 2025), and The Power We Hold: Reclaiming Our Health From a System That Fails Women (Hay House, 2025).